# LLMs.txt - Sitemap for AI content discovery # Learn more:https://athics.ai/it/ai-sitemap/ # Athics Artificial Intelligence Solutions > Soluzioni di Conversational AI e Analisi Predittiva --- ## Pagine - [Newsletter - EN](https://athics.ai/en/artificial-intelligence-newsletter-en/): Sign up to our artificial intelligence newsletter to stay up to date on the latest news about Conversational AI and predictive analysis. - [Area Download - EN](https://athics.ai/en/area-download-en/): Discover how artificial intelligence can transform your business! Download our free brochure now and immerse yourself in the benefits of AI. - [Blog - EN](https://athics.ai/en/blog-en/): The latest AI solutions news reveals the revolutionary impact of generative AI, chatbots, and predictive analytics on several key industries. - [Contattaci - EN](https://athics.ai/en/contact-us-en/): To contact us, enter your details, share your needs and get ready to discover the ideal solutions for you. - [Thank You](https://athics.ai/en/thank-you/): THANK YOU! Your request has been successfully registered. Check your email box. - [Partners – EN](https://athics.ai/en/partners-en/): Athics Partner Program - Become part of our partner network and bring artificial intelligence into your projects. - [Chi siamo - EN](https://athics.ai/en/about-us-en/): In Athics we believe that innovation should be accessible to everyone. That's why our mission is clear: we make AI accessible to everyone. - [Home EN](https://athics.ai/en/): Athics' AI solutions for businesses transform the way you work, improving efficiency and personalization. Lead your business to success. ## Articoli - [From Prompt Engineering to Context Engineering: Athics' presentation at the Master's program at the Pontifical University Antonianum](https://athics.ai/en/2025/11/07/prompt-engineering-to-context-engineering/): The difference between prompt engineering and context engineering lies in the ethical responsibility of the actor involved. - [AI Act Webinar, Privacy and Digital Future](https://athics.ai/en/2025/10/14/ai-act-webinar-privacy-and-digital-future/): The Data Protection Officer will be the focus of the upcoming AI Act Webinar, together with Privacy and Digital Future. - [AI for IT Help Desk Services: The Bestway Case Study in the New Athics Webinar](https://athics.ai/en/2025/08/07/ai-for-it-help-desk-services-the-bestway-case-study/): Learn how Crafter.ai Conversational AI platform improved Bestway's IT Help Desk service in the upcoming Athics webinar. - [Webinar Artificial Intelligence | AI to support the We Economy and Generation Z](https://athics.ai/en/2025/08/05/webinar-artificial-intelligence/): A new webinar on artificial intelligence to explore how AI can help generate shared value between generations in companies. - [Ethics and Artificial Intelligence in the next Athics webinar](https://athics.ai/en/2025/06/27/ethics-and-artificial-intelligence/): A new Athics webinar dedicated to deepen the relationship between ethics and artificial intelligence with Prof. Luca Mari. - [Artificial Intelligence in Tourism](https://athics.ai/en/2025/06/04/artificial-intelligence-in-tourism/): How artificial intelligence in tourism is changing the way industry operators work and the user experience of travelers. - [Artificial Intelligence and Security – Navigating New Challenges with LLMs](https://athics.ai/en/2025/05/12/artificial-intelligence-and-security/): Artificial Intelligence and Security: the risks of generative AI and methodologies to ensure control and reliability in the Company. - [Artificial Intelligence for HR in a new Athics webinar](https://athics.ai/en/2025/04/10/artificial-intelligence-for-hr/): AI adoption for HR is growing. We explore the challenges and opportunities in this Athics webinar about artificial intelligence for HR. - [Partnership Athics and Rekordata](https://athics.ai/en/2025/04/02/partnership-athics-and-rekordata/): We are pleased to announce a new partnership Athics and Rekordata, a company of the R-Store Group specialized in innovation. - [Personality analysis with AI](https://athics.ai/en/2025/03/12/personality-analysis-with-ai/): Monday 24 March 2025 at 5pm in live streaming on Linkedin we will talk about personality analysis with AI in a new Athics webinar - [Emapi's Browser Navigation AI Agent](https://athics.ai/en/2025/03/03/browser-navigation-ai-agent/): Emapi chooses Athics to implement a browser navigation AI agent to support members' website's navigation path - [Ai Agents for business](https://athics.ai/en/2025/02/12/ai-agents-for-business/): How AI Agents for business are already transforming organizations' approach to artificial intelligence innovation. - [A new RAG system in Crafter.ai platform](https://athics.ai/en/2025/01/28/rag-system/): The new Crafter.ai platform RAG system allows you to create AI Agents capable of managing documents autonomously - [Athics brings AI in sports](https://athics.ai/en/2025/01/27/ai-in-sports/): Athics brings AI in sports with the AI ​​agent created with the Crafter.ai platform to support ASD Precision Skating communication - [Customer Experience AI Agents Webinar](https://athics.ai/en/2025/01/16/customer-experience-ai-agents/): Customer experience AI agents are changing processes, interactions and people culture inside organizations - [Humanitas Research Hospital has integrated Athics' HR Onboarding Chatbot](https://athics.ai/en/2024/12/13/hr-onboarding-chatbot/): Humanitas Research Hospital has chosen Athics to develop its HR onboarding chatbot to support new hires' onboarding process. - [AI Journalism](https://athics.ai/en/2024/12/06/ai-journalism/): AI Journalism is a new way of producing news with AI, transforming the journalist's role amid risks and opportunities. - [AI and Social Psychology in a new Athics' webinar](https://athics.ai/en/2024/11/19/ai-and-social-psychology/): AI and social psychology together can contribute to understand customers' needs and personalize interactions - [Why does your business need an AI ecommerce chatbot?](https://athics.ai/en/2024/11/06/why-does-your-business-need-an-ai-ecommerce-chatbot/): AI ecommerce chatbot is mandatory to revolutionize the online CX, making each phase of the shopping experience more personalized. - [Artificial Intelligence in Retail](https://athics.ai/en/2024/10/29/artificial-intelligence-in-retail-2/): Artificial intelligence is transforming the retail and e-commerce sectors, revolutionizing the shopping experience and business strategies. - [Athics among the Italian artificial intelligence Companies at CES 2024.](https://athics.ai/en/2024/10/29/italian-artificial-intelligence-companies-at-ces-2024/): Athics selected among 50 Italian artificial intelligence companies to participate to CES Consumer Electronics Show 2024 - [Athics among the 6 Italian Artificial Intelligence Startups Awarded at the "TIM AI Challenge"](https://athics.ai/en/2024/10/14/athics-among-the-6-italian-artificial-intelligence-startups-awarded-at-the-tim-ai-challenge/): Athics is among the Italian artificial intelligence startups awarded at the “TIM AI Challenge,” an initiative promoted by TIM Open Innovation --- # # Detailed Content ## Pagine ### Newsletter - EN > Sign up to our artificial intelligence newsletter to stay up to date on the latest news about Conversational AI and predictive analysis. - Published: 2024-10-29 - Modified: 2025-04-09 - URL: https://athics.ai/en/artificial-intelligence-newsletter-en/ - Tags: English - : pll_671faf366a51a - Pagina Folders: Online The Artificial Intelligence NewsletterSign up to our artificial intelligence newsletter to stay up to date on the latest news in artificial intelligence! You will get news about Athics and articles about how Conversational AI is transforming customer interaction and how predictive analysis allows you to anticipate trends and optimize users' interactions. Stay Tuned Subscribe to our email newsletter. No spam but useful information only. Your business email* I declare that I have read the privacy policy. By clicking Send button below, you consent to allow Athics to store and process your personal information submitted above. Send NOT JUST NEWSJoin our community for exclusive content, insights, and resources to unlock the full potential of AI! We also publish exclusive customer use cases... --- ### Area Download - EN > Discover how artificial intelligence can transform your business! Download our free brochure now and immerse yourself in the benefits of AI. - Published: 2024-10-29 - Modified: 2025-09-29 - URL: https://athics.ai/en/area-download-en/ - Tags: English - : pll_671faf16a2ee2 - Pagina Folders: Online Download Athics brochureDiscover how artificial intelligence can transform your business! Download our free brochure now and dive into the benefits of AI solutions. Understand how AI can provide innovative and competitive boost for your company. DOWNLOAD OUR BROCHURE We care for your privacy. Your personal data will not be transfered to third parties. No spam, only valued content. Business Function* Sales Marketing / Communication Human resources Administration Production / Supply Chain / Logistics General Management CEO / Founder Operations Information Technology Project Manager Consulente Innovation Manager Legal Office Customer Support/Service Altro I declare that I have read the privacy policy. By clicking Send button below, you consent to allow Athics to store and process your personal information submitted above. SEND USE CASEWhere you can use conversational AI and predictive analysis. [et_pb_cta title="Customer Care" button_url="#download" button_text="Download" admin_label="Service" _builder_version="4. 27. 2" header_level="h3" header_font="Poppins|600||on|||||" header_text_color="#22325d" header_font_size="18px" header_line_height="1. 4em" body_font="Poppins||||||||" body_text_color="#22325d" body_line_height="1. 8em" use_background_color="off" custom_button="on" button_text_size="14px" button_text_color="#ff2d7d" button_bg_color="rgba(0,0,0,0)" button_border_width="0px" button_letter_spacing="2px" button_font="Poppins|600||on|||||" button_icon="$||divi||400" button_alignment="left" text_orientation="left" custom_margin="|||" custom_padding="|||"... --- ### Blog - EN > The latest AI solutions news reveals the revolutionary impact of generative AI, chatbots, and predictive analytics on several key industries. - Published: 2024-10-22 - Modified: 2024-12-04 - URL: https://athics.ai/en/blog-en/ - Tags: English - : pll_6710dcde7c811 - Pagina Folders: Online AI Solutions NewsThe latest news on artificial intelligence solutions and the Athics world. The latest AI solutions news reveals the revolutionary impact of generative AI, chatbots, and predictive analytics on several key industries, such as marketing and communications, finance, insurance, human resources, and customer care. These technologies are redefining the way companies operate, bringing new levels of efficiency and personalization to business processes. THE LATEST NEWS FROM THE WORLDOF ARTIFICIAL INTELLIGENCEThe goal of our communication is to convey the value of artificial intelligence technologies by sharing data and reports from our partner analysts, market news, use cases, industry events, and in-depth articles. What do our articles cover? AI solutions are versatile. Across... --- ### Contattaci - EN > To contact us, enter your details, share your needs and get ready to discover the ideal solutions for you. - Published: 2024-10-22 - Modified: 2025-04-09 - URL: https://athics.ai/en/contact-us-en/ - Tags: English - : pll_6717b77498beb - Pagina Folders: Online CONTACT USTo contact us, enter your details, share your needs and get ready to discover the ideal solutions for you. WE WILL CONTACT YOU TO ARRANGE A CALL WITH YOU Your data will not be disclosed to third parties. No spam but useful information only. Business Function* Sales Marketing / Communication Human resources Administration Production / Supply Chain / Logistics General Management CEO / Founder Operations Information Technology Project Manager Consulente Innovation Manager Legal Office Customer Support/Service Altro I declare that I have read the privacy policy. By clicking Send button below, you consent to allow Athics to store and process your personal information submitted above. Send TALK TO AN EXPERTContact us to bring AI into your business. [et_pb_team_member name="Marco Calligari" position="Get a quotation" image_url="https://athics. ai/wp-content/uploads/2024/10/marco-calligari. webp" linkedin_url="https://www. linkedin. com/in/marcocalligari/" use_icon_font_size="on" icon_font_size="30px"... --- ### Thank You - Published: 2023-07-11 - Modified: 2024-10-29 - URL: https://athics.ai/en/thank-you/ - Tags: English - : pll_64ad13bc4405b - Pagina Folders: Thank you page THANK YOU! Your request has been successfully registered. Check your email box. --- ### Partners – EN > Athics Partner Program - Become part of our partner network and bring artificial intelligence into your projects. - Published: 2022-10-17 - Modified: 2025-10-06 - URL: https://athics.ai/en/partners-en/ - Tags: English - : pll_634d5e271bcd3 - Pagina Folders: Online LET'S GROW TOGETHER, BECOME A PARTNERWe bring artificial intelligence into the innovation projects of companies of any size,to benefit user experience and organizational productivity. Join our partner network. SOME OF OUR PARTNERSAthics aims to collaborate with excellent players (system integrators, management consulting companies, technology suppliers)aiming to expand the innovation opportunities and development potential of artificial intelligence projects. Add Value is an IT company based in Verona that develops customized software solutions for the banking, insurance, and industrial sectors, with a focus on... --- ### Chi siamo - EN > In Athics we believe that innovation should be accessible to everyone. That's why our mission is clear: we make AI accessible to everyone. - Published: 2022-10-10 - Modified: 2025-11-05 - URL: https://athics.ai/en/about-us-en/ - Tags: English - : pll_6717769f0cbbf - Pagina Folders: Online ABOUT USWe develop technology solutions that enhance human-system interactions, focusing on ease of use, management autonomy, and rapid implementation. Our mission is clear: we make innovation accessible to everyone, helping individuals and organizations achieve any goal. From process automation to creating smarter, more personalized experiences, our commitment is always to democratize innovation by providing technologies that transform the way we work, with a constant focus on user experience. WE MAKE AI ACCESSIBLE TO EVERYONEOur vision is a future where everyone can benefit from technological advances, regardless of their level of expertise or industry. At Athics, we are committed to making change a tangible reality, to enable every organization to evolve through innovation. [et_pb_text _builder_version="4. 27. 2" _module_preset="df96b77a-cd4f-44a8-a771-2d6347592b53" header_2_font="Barlow Condensed||||||||" header_2_text_color="#000000" header_2_font_size="64px" header_2_line_height="1. 1em" custom_margin="||16px||false|false" header_2_font_size_tablet="40px" header_2_font_size_phone="40px"... --- ### Home EN > Athics' AI solutions for businesses transform the way you work, improving efficiency and personalization. Lead your business to success. - Published: 2022-09-22 - Modified: 2024-12-04 - URL: https://athics.ai/en/ - Tags: English - : pll_632c292433e28 - Pagina Folders: Online AI solutions for businessAthics develops AI solutions for companies that want to optimize their processes and increase operational efficiency. Thanks to conversational AI and predictive analysis technologies combined with a tailored approach, Athics enables companies to improve productivity, reduce costs and personalize interactions with customers. OUR CUSTOMERS[et_pb_row... --- ## Articoli ### From Prompt Engineering to Context Engineering: Athics' presentation at the Master's program at the Pontifical University Antonianum > The difference between prompt engineering and context engineering lies in the ethical responsibility of the actor involved. - Published: 2025-11-07 - Modified: 2025-11-07 - URL: https://athics.ai/en/2025/11/07/prompt-engineering-to-context-engineering/ - Categorie: Artificial Intelligence, News - Tags: English - Articolo Folders: News In his speech at the Master's program in Artificial Intelligence and Ethics at the Pontifical University Antonianum, Stefano Somenzi, CTO of Athics, discussed the difference between prompt engineering and context engineering from an ethical and philosophical perspective. How Prompt Engineering differs from Context Engineering? Context Engineering (CE) is a systematic discipline emerging in the field of generative artificial intelligence that focuses on designing the entire information ecosystem in which Large Language Models (LLMs) operate. It represents a fundamental shift from Prompt Engineering (PE), shifting the focus from refining a single instruction (the prompt) to building a robust, scalable, and persistent information environment. The primary goal of Context Engineering is no longer to tell the model what to say, but to ensure what the model knows when it generates a response. How do responsibilities change when moving from Prompt Engineering to Context Engineering Stefano Somenzi, CTO of Athics, delivered a keynote address at the Master's in Artificial Intelligence and Ethics at the Pontifical Antonianum University in Rome. The keynote address focused on the transformation of ethical responsibility in the Large Language Models (LLM) ecosystem, marking the crucial shift from a focus on single input (Prompt Engineering - PE) to long-term system design (Context Engineering - CE). The keynote's thesis is that this transition shifts the focus of ethical responsibility from the User to the System Designer, albeit constrained by the Provider of the Fundamental Model. The Responsibility Triangle: Who Does What? The intervention structured the ethical debate around the "Triangle of Responsibility", identifying three key actors with distinct duties: ActorDescriptionMain DutyEthical focus in the modelModel ProviderCreators of the base model (e. g. OpenAI, Google, Meta). TransparencyIt's about the initial alignment and ethical DNA of the model. Designer Companies that integrate the LLM into... --- ### AI Act Webinar, Privacy and Digital Future > The Data Protection Officer will be the focus of the upcoming AI Act Webinar, together with Privacy and Digital Future. - Published: 2025-10-14 - Modified: 2025-10-14 - URL: https://athics.ai/en/2025/10/14/ai-act-webinar-privacy-and-digital-future/ - Categorie: Artificial Intelligence, News - Tags: English - : pll_68ee2162c5c81 - Articolo Folders: News, webinar The role of the DPO will be the protagonist of the new AI Act webinar scheduled for Thursday October 30th 2025 at 12:00 pm in live streaming on the Linkedin Athics page. AI Act and DPO are the key topics of the upcoming AI Act Webinar: Privacy and Digital Future. The AI Act is revolutionizing the way companies use artificial intelligence. From managing sensitive data to protecting fundamental rights, every organization faces new and complex challenges. How can the role of the DPO concretely support companies in complying with regulations and navigating the changes introduced by the AI Act? We will explore this in the AI Act Webinar about Privacy and Digital Future, scheduled for Thursday, October 30th at 12:00 PM, live streaming on Athics’ LinkedIn page. Together with Prof. Riccardo Petricca, Professor of Artificial Intelligence and DPO, and Avv. Maria Elena Iafolla, DPO and Expert in New Technologies and Privacy, we will discuss: What changes with the AI Act and other upcoming regulations. The main risks in adopting AI and how to address them. The value of the DPO as a bridge between compliance and innovation. Real cases and future challenges with emerging technologies. AI Act Webinar: a new era for Artificial Intelligence in Europe August 1, 2024, marked a historic date for the regulation of artificial intelligence: the European Union introduced the AI Act, the first global regulation to systematically and risk-based govern the use of AI. During the AI Act Webinar, we will delve into the regulatory and operational implications and explore how this regulation impacts organizations and the role of the DPO. The AI Act adopts a classification-based approach, dividing AI systems into four risk categories: unacceptable, high,... --- ### AI for IT Help Desk Services: The Bestway Case Study in the New Athics Webinar > Learn how Crafter.ai Conversational AI platform improved Bestway's IT Help Desk service in the upcoming Athics webinar. - Published: 2025-08-07 - Modified: 2025-09-29 - URL: https://athics.ai/en/2025/08/07/ai-for-it-help-desk-services-the-bestway-case-study/ - Categorie: Artificial Intelligence, News - Tags: English - : pll_689206e9f27a5 - Articolo Folders: News Learn how AI improves IT Help Desk service in the Athics webinar featuring the Bestway case study. Automation, efficiency, and internal adoption. In recent years, the role of the IT Help Desk has undergone a profound transformation. From a reactive function to a strategic hub for internal innovation, IT today must ensure efficiency, operational continuity, and rapid response to all business requests. This is where Artificial Intelligence comes in, with conversational tools capable of automating repetitive tasks and improving the service experience. According to a recent Gartner analysis, by 2026, 70% of companies that adopt AI in IT Service Management (ITSM) will achieve a significant increase in the productivity of their IT teams. Already, over 60% of enterprise companies have begun investing in chatbots, virtual assistants, and conversational automation for tasks such as: first-level technical support. In our next webinar we will explore a real IT Help Desk Use Case with our customer Bestway: Title: IT Help Desks Conversational AI Use Case: The Bestway Case Study📅 Date: Tuesday September 9th🕛 Time: 12:00 CEST🔗 Live on LinkedIn from Athics' page password resets network configuration VPN requests Register NOw How AI is Transforming IT Help Desk In recent years, the role of the IT Help Desk has undergone a profound transformation. From a reactive function to a strategic hub for internal innovation, IT today must ensure efficiency, operational continuity, and rapid response to all business requests. This is where Artificial Intelligence comes in, with conversational tools capable of automating repetitive tasks and improving the service experience. According to a recent Gartner analysis, by 2026, 70% of companies... --- ### Webinar Artificial Intelligence | AI to support the We Economy and Generation Z > A new webinar on artificial intelligence to explore how AI can help generate shared value between generations in companies. - Published: 2025-08-05 - Modified: 2025-08-05 - URL: https://athics.ai/en/2025/08/05/webinar-artificial-intelligence/ - Categorie: Artificial Intelligence, News - Tags: English - : pll_6891c7eed6137 - Articolo Folders: News A new webinar on artificial intelligence in collaboration with partner Experis to explore how AI-enabled business technological transformation can create shared value across generations. How is the world of work changing in the age of Artificial Intelligence? And what tools can support the professional growth of young talent? We'll discuss this in the webinar on artificial intelligence in collaboration with our partner Experis (Manpower Group). 📅 Wednesday September 17th🕔 Time: 5 pm CEST📍 Microsoft Teams Register Now to receive the link to join The webinar, sponsored by Athics and Experis, will explore the strategic role of AI in building the We Economy and in the dialogue between businesses and Generation Z, drawing inspiration from the 2025 Manifesto on the We Economy promoted by Manpower. In a world where Artificial Intelligence is transforming work, businesses, and people, the need for a new generational and cultural pact is urgently emerging. The 2025 Manifesto on the We Economy was born precisely from this: a collective intelligence project that involved experts and young Gen Zers to redefine the values and objectives of contemporary business. Webinar Artificial Intelligence: Business, Technology, and Young Talent During the webinar on artificial intelligence, we will explore the five strategic dimensions of the future enterprise—Eco-Digital, Human, Personalized, Adaptable, and Plural—showing how technology, and AI in particular, is a concrete tool for business transformation and the professional growth of young talent. We will analyze how these dimensions can be translated into concrete actions through the conscious use of AI: from transforming business processes to enhancing skills, to developing new, more inclusive and sustainable leadership models. Speakers: Salvatore Basile – Director in Experis Paolo Massarani –... --- ### Ethics and Artificial Intelligence in the next Athics webinar > A new Athics webinar dedicated to deepen the relationship between ethics and artificial intelligence with Prof. Luca Mari. - Published: 2025-06-27 - Modified: 2025-06-30 - URL: https://athics.ai/en/2025/06/27/ethics-and-artificial-intelligence/ - Categorie: Artificial Intelligence - Tags: English - : pll_685e939115b8d - Articolo Folders: News "Dostoevsky's Artificial Intelligence", a book by Prof. Luca Mari, Full Professor of Measurement Science at LIUC – Università Cattaneo, tries to answer questions about the relationship between ethics and artificial intelligence. The debate on ethics and artificial intelligence is more alive than ever. With the advancement of generative technologies, the proliferation of decision-making algorithms and the growing adoption of AI in critical sectors such as healthcare, finance and education, it is becoming essential to question not only what artificial intelligence can do, but also what it should do. As highlighted in the Stanford University AI Index 2024 report, the rapid development of artificial intelligence raises important ethical questions related to transparency, responsibility and social impact. The European Committee on Artificial Intelligence (CAHAI) has also reiterated the urgency of ethical governance that puts human rights and human dignity at the centre. But what does it really mean to be responsible in the use of AI? How can we cultivate critical thinking that can accompany technological transformation? The relationship between ethics and artificial intelligence in the book: “Dostoevsky's Artificial Intelligence”. "Dostoevsky's Artificial Intelligence", the book by Prof. Luca Mari, Full Professor of Measurement Science at LIUC – Università Cattaneo, tries to answer questions about the relationship between ethics and artificial intelligence. The volume stands out for its original and reflective approach: it is not a technical manual, but a philosophical essay that intertwines Dostoevsky's thought with the contemporary challenges posed by AI. In the text, Prof. Mari addresses key concepts such as freedom, responsibility, decision and awareness, proposing a vision of artificial intelligence that is not limited to the technological dimension, but calls into question our humanity. The author suggests that living with... --- ### Artificial Intelligence in Tourism > How artificial intelligence in tourism is changing the way industry operators work and the user experience of travelers. - Published: 2025-06-04 - Modified: 2025-06-04 - URL: https://athics.ai/en/2025/06/04/artificial-intelligence-in-tourism/ - Categorie: Artificial Intelligence, News - Tags: English - : pll_68405793a9151 - Articolo Folders: News New Athics webinar to explore how artificial intelligence in tourism is revolutionizing the sector and the skills on which to set up new training paths. How is Artificial Intelligence in tourism transforming the industry? And what critical role does academia play in preparing the professionals who will lead this technological revolution? AI in tourism is no longer a distant promise, but a driving force that is reshaping every aspect of the travel experience and industry operations at an astonishing speed. We will talk about it during the next Athics webinar: "AI and Tourism: Skills for the Future between Innovation and Training" Friday June 20th at 12 PM in live streaming on Linkedin with Alice Mazzucchelli – Associate Professor, Università Milano Bicocca & Senior Research Consultant CRIET Raffaello Luly – Founder di Semplicissimo Register now The Artificial Intelligence Revolution in Tourism Today The impact of AI on tourism is already profound and pervasive. This is not just an incremental change, but a “seminal advance” in the way the industry operates. More than half of global technology leaders in the sector (51%) say that Generative AI already has a “significant presence” in their home market. The technology is seen as a top priority: 46% of experts surveyed cite continued investment in Generative AI as their “top technology priority” for the year ahead, outpacing other areas of innovation. The Asia-Pacific region in particular shows strong momentum in this direction. Applications of Artificial Intelligence in Tourism The concrete applications of artificial intelligence in the tourism sector are many and aim to significantly improve the passenger experience: Advanced Personalization: AI allows you to create itineraries and provide highly personalized travel... --- ### Artificial Intelligence and Security – Navigating New Challenges with LLMs > Artificial Intelligence and Security: the risks of generative AI and methodologies to ensure control and reliability in the Company. - Published: 2025-05-12 - Modified: 2025-06-04 - URL: https://athics.ai/en/2025/05/12/artificial-intelligence-and-security/ - Categorie: Artificial Intelligence - Tags: English - : pll_684057fb84213 - Articolo Folders: News Risks of generative AI and best practices for security are the topics we will discuss with Stefano Somenzi, CTO of Athics, in the webinar dedicated to artificial intelligence and security. Artificial intelligence and security are two sides of the same coin in today's digital transformation. While AI redefines the business landscape, introducing extraordinary innovations in automation, data analysis, and customer interaction, its adoption also brings new and complex challenges, particularly concerning data protection and vulnerability prevention. Athics is pleased to announce a webinar designed for companies looking to integrate AI strategically, addressing the most pressing challenges and maximizing benefits. The event will explore how to balance innovation and control, ensuring an effective, secure, and sustainable AI adoption, with a specific focus on Large Language Models (LLMs). Artificial Intelligence and security: Webinar Agenda In the company of Stefano Somenzi, CTO of Athics, we will delve into the answers to key questions every company asks about AI implementation, analyzing common issues and presenting innovative approaches dealing with artificial intelligence and security. We will focus on data privacy protection when using LLMs, and discuss methodologies to ensure the reliability of AI responses, tackling the issue of LLM "hallucinations" and presenting cutting-edge approaches, such as RAG (Retrieval Augmented Generation) technology, to obtain accurate and verifiable outputs based on user-provided data. The webinar will also cover the importance of AI conversation quality, examining how to develop natural, flexible, and context-aware conversations to improve user experience and operational efficiency. Performance optimization will be analyzed, discussing how to ensure rapid responses and smooth processes, key elements for customer satisfaction and internal productivity. Finally, practical guidance will be provided on the simplicity of implementation, use, and maintenance of... --- ### Artificial Intelligence for HR in a new Athics webinar > AI adoption for HR is growing. We explore the challenges and opportunities in this Athics webinar about artificial intelligence for HR. - Published: 2025-04-10 - Modified: 2025-04-10 - URL: https://athics.ai/en/2025/04/10/artificial-intelligence-for-hr/ - Categorie: Artificial Intelligence - Tags: English - : pll_67f792c44be96 - Articolo Folders: News AI adoption in HR continues to grow. We explore the challenges and opportunities of artificial intelligence for HR in this new Athics webinar. Athics is pleased to announce an upcoming webinar dedicated to artificial intelligence for HR, focused on how AI is transforming human resources management and how companies can leverage these technologies to optimize their processes. From employee Q&A automation to recruiting and onboarding, to training and organizational soft skills analysis, AI is a strategic ally for HR Managers, which is drastically changing the way we work. How are HR Managers facing this revolution? We will talk about it on Thursday, April 17 at 12 in live streaming on Linkedin together with: Katja Gallinella, Head of Talent Acquisition Italy, Spain & Branches, Hitachi Rail Luca Di Benedetto, HR Director, Humanitas Research Hospital | Humanitas University Register for the webinar Main topics: Overview of AI adoption in HR Benefits and challenges in integrating AI into HR processes Successful case studies in implementing AI in HR Innovative tools and solutions for recruiting and talent management Current Scenario of Artificial Intelligence for HR The adoption of AI for HR is constantly growing. However, there are still significant challenges. A study reported by HR-Link highlights that 78. 72% of Italian HR departments do not use AI, mainly due to a lack of knowledge on how to apply it (43%) and adequate skills (38%). Despite the low adoption among Italian HR Departments, companies that have already implemented AI-based solutions are experiencing numerous benefits, such as a reduction in time spent on repetitive tasks and a decrease in administrative costs. Among the most commonly used tools across various HR processes,... --- ### Partnership Athics and Rekordata > We are pleased to announce a new partnership Athics and Rekordata, a company of the R-Store Group specialized in innovation. - Published: 2025-04-02 - Modified: 2025-04-08 - URL: https://athics.ai/en/2025/04/02/partnership-athics-and-rekordata/ - Categorie: Artificial Intelligence, News - Tags: English - : pll_67ed14006e2c9 - Articolo Folders: News Athics is pleased to announce a new and important partnership with Rekordata, a company of the R-Store Group, specialized in innovative technological solutions for companies, schools, universities and public administrations. We are pleased to announce the new partnership Athics and Rekordata, a company of the R-Store Group, specialized in innovative technological solutions for companies, schools, universities and public administrations. The partnership Athics and Rekordata aims to integrate Athics' advanced Conversational AI and psychometric analysis technologies into Rekordata's offering, generating significant value for end customers. The partnership Athics and Rekordata Rekordata is a consolidated reality, known for its experience and ability to adapt advanced technologies to the specific needs of its customers. Its solutions are supported by partnerships with some of the world's leading technology brands, including Apple, Google, Adobe, Lenovo, Wacom, and many others, creating tailor-made solutions that meet the needs of each sector. The partnership Athics and Rekordata aims to integrate artificial intelligence into the solutions offered by Rekordata, leveraging platforms such as Crafter. ai and Portrait. These Conversational AI and psychometric analysis technologies allow you to automate interactions with users, citizens, students and customers, improving the user experience and optimizing access to information and services. From school orientation to the management of administrative practices, from citizen assistance to support for corporate customers, the integration of the Crafter. ai platform and the Portrait tool within the Rekordata offer allows you to optimize processes, reduce response times, improve user knowledge and create valuable relationships. About Rekordata Rekordata is a consolidated company that offers advanced technological solutions, designed to meet the needs of companies, schools, universities and public administration. With years of experience in the IT sector, the company stands out for its... --- ### Personality analysis with AI > Monday 24 March 2025 at 5pm in live streaming on Linkedin we will talk about personality analysis with AI in a new Athics webinar - Published: 2025-03-12 - Modified: 2025-03-11 - URL: https://athics.ai/en/2025/03/12/personality-analysis-with-ai/ - Categorie: Artificial Intelligence - Tags: English - : pll_67d044d122386 - Articolo Folders: News On Monday, March 24, 2025 at 5 pm in live streaming on the Linkedin Athics page, we will talk about personality analysis with AI in a new webinar dedicated to the study "On the emergent capabilities of ChatGPT 4 to estimate personality traits". A new Athics webinar on Monday 24 March at 5pm Personality analysis with AI is one of the most fascinating applications of artificial intelligence, starting from the ability of generative models to estimate personality traits through the analysis of written language. A study recently published in Frontiers in Artificial Intelligence entitled "On the emergent capabilities of ChatGPT 4 to estimate personality traits" investigated precisely this aspect, highlighting the potential and limitations of ChatGPT 4 in recognizing people's psychological traits based on the Big Five model. Personality analysis with AI is a field very close to Athics. In fact, Portrait technology is based precisely on the ability to detect the main psychometric traits that emerge from the frequency of use of function words within a written text. For this reason, we enthusiastically welcomed the academic attention for this particular area of ​​application of artificial intelligence and invited Prof. Marco Piastra of the University of Pavia and Prof. Patrizia Catellani of the Catholic University of Milan to present the recent publication in an Athics webinar, scheduled for Monday 24 March at 5 pm, live on Linkedin. Register to join Personality Analysis with AI: the potential of ChatGPT 4 The study on personality analysis with AI, conducted by the Department of Industrial, Information and Bioengineering Engineering of the University of Pavia and the Department of Psychology of the Catholic University of the Sacred Heart in Milan, analyzed the ability of ChatGPT 4 to predict personality traits through a zero-shot approach, that is, without... --- ### Emapi's Browser Navigation AI Agent > Emapi chooses Athics to implement a browser navigation AI agent to support members' website's navigation path - Published: 2025-03-03 - Modified: 2025-04-08 - URL: https://athics.ai/en/2025/03/03/browser-navigation-ai-agent/ - Categorie: Artificial Intelligence, News - Tags: English - : pll_67f547a9a6ee3 - Articolo Folders: News Emapi, the Mutual Assistance Organization for Italian Professionals, chooses Athics to transform the digital experience of registered professionals, with the introduction of a browser navigation AI agent to support the navigation path. Emapi, the Mutual Assistance Organization for Italian Professionals, chooses Athics to transform the digital experience of professionals registered with the organization, with the introduction of Browser Navigation AI agent to support and optimize the navigation path on the organization's website. Ema is the Browser navigation AI agent to support Emapi's members Ema is Emapi's Browser navigation AI agent, designed to facilitate navigation and access to information on the Emapi website. Emapi, a non-profit association and Health Fund recognized by the Ministry of Health, has been offering supplementary health services and assistance treatments to an audience of 1,300,000 professionals since 2007. With approximately 5,000 requests managed each year through traditional channels such as telephone and email, Emapi has decided to enhance the digital experience of its members with the integration of a browser navigation AI agent. Thanks to the technology developed by Athics, Ema acts as a virtual assistant capable of guiding users in the search for information quickly and intuitively, ensuring a smooth and effective interaction. Through direct questions and selection menus, professionals can precisely identify the answers they need, reducing waiting times and lightening the load on traditional assistance channels. A multi-channel digitalization journey The Browser navigation AI agent represents a first step in Emapi's digitalization journey, which aims to ensure increasingly efficient access to its services through innovative tools. The AI ​​agent is part of the digitalization and access path to Emapi services, which in addition to the chatbot, includes: Advanced web channels, which allow direct access to services; SPID... --- ### Ai Agents for business > How AI Agents for business are already transforming organizations' approach to artificial intelligence innovation. - Published: 2025-02-12 - Modified: 2025-02-12 - URL: https://athics.ai/en/2025/02/12/ai-agents-for-business/ - Categorie: Artificial Intelligence - Tags: English - Articolo Folders: News Thursday, February 20 at 12 PM – A new Athics webinar to discover how AI Agents for business are already transforming organizations' approach to innovation. AI Agents for Business Are Already a Reality Sam Altman, CEO of OpenAI, had anticipated it: "2025 will be the year of AI Agents. " What are the real implications for companies looking to leverage AI agents for business? AI Agents for Business vs. Chatbots AI agents for business represent a major shift compared to traditional chatbots. In the past, artificial intelligence interactions were limited to answering questions or executing simple commands. Today, thanks to advancements in generative AI, AI Agents can interpret context, orchestrate multiple systems, collaborate with each other, and make autonomous decisions to achieve a goal—without requiring direct user commands. How Are Companies Responding to This Change? Large enterprises know what to do and have the budget to act. However, in the world of SMEs, many are still coming to terms with the word LLM (Large Language Models) and now face yet another buzzword and a new technology to integrate. To bring clarity to this topic, Athics is organizing a new webinar: "The AI Agents Revolution" scheduled on February 20th at 12 CET Time in Live streaming on Athics' Linkedin Page. A new Athics' webinar dedicated to AI agents revolution This event will explore the potential of AI agents, and will talk about how organizations are approaching the adoption of this new technology, the transformation of professional roles, and the implications for security and organizational change. Speakers: Riccardo Petricca - Innovation Manager & Cybersecurity Expert, Professor of Artificial Intelligence at Pontificia Università Antonianum Luca Sambucci - Board member... --- ### A new RAG system in Crafter.ai platform > The new Crafter.ai platform RAG system allows you to create AI Agents capable of managing documents autonomously - Published: 2025-01-28 - Modified: 2025-01-28 - URL: https://athics.ai/en/2025/01/28/rag-system/ - Categorie: Artificial Intelligence - Tags: English - : pll_6798eb3b5b017 - Articolo Folders: News The Crafter.ai team launches a new RAG system on the platform, to facilitate the creation of AI agents starting from the upload of documents. The Crafter. ai team announced a new RAG system for easily creating AI agents starting from document uploads. The new "Document Manager" tool is designed to optimize the integration of documents within the knowledge base of AI agents and favour users' complete autonomous management of the process. The new RAG system of Crafter. ai The RAG "Document Manager" system is accessible within the Teach phase of the platform. With a simple click on the dedicated button, users can upload their files (pdf, doc, docx, csv and JSON) quickly and effectively, integrating them into the AI ​​agents' knowledge base. https://www. youtube. com/watch? v=yo4rsixqCRg Crafter. ai RAG system: the technology that makes the difference The functionality is based on latest generation technologies, such as RAG (Retrieval-Augmented Generation) and LLM (Large Language Models). Thanks to these innovations, AI agents can: retrieve and understand complex information contained in documents generate precise and personalized responses during conversations with users, using uploaded content as a reference source. What are the advantages of the RAG system Autonomous management of RAG technology: users can configure and update the process of integration and use of information by AI agents in complete autonomy Reduction of implementation times: the new function makes the knowledge base creation phase extremely fast and allows optimal management of several and different questions contained within different documents. Advanced personalization: AI agents' responses become more targeted, based on specific content provided by users. More accurate responses: AI agents can draw directly from uploaded documents, improving the relevance and quality of interactions. In summary... --- ### Athics brings AI in sports > Athics brings AI in sports with the AI ​​agent created with the Crafter.ai platform to support ASD Precision Skating communication - Published: 2025-01-27 - Modified: 2025-01-27 - URL: https://athics.ai/en/2025/01/27/ai-in-sports/ - Categorie: Artificial Intelligence - Tags: English - : pll_67976cb60b825 - Articolo Folders: News Athics brings AI to sport with the AI ​​agent created with the Crafter.ai platform to support ASD Precision Skating communication. AI in Sports: The Example of Precision Skating Milano Precision Skating Milano is an Amateur Sports Association recognized by the Italian National Olympic Committee (CONI) and the Italian Ice Sports Federation (FISG). Founded in 1990, it was the first synchronized ice skating school in Italy, thanks to the precision skating technique introduced by Andrea Gilardi, a historic coach and choreographer of the Hot Shivers. This award-winning team represents the pinnacle of synchronized skating in Italy. Achievements and Recognitions The Hot Shivers boast an impressive record: 29 Italian titles in the Senior category and 25 in the Junior category. They regularly represent Italy at the World Championships and participate in high-level international competitions. In 2017 and 2018, they received the Bronze Medal for Athletic Value from CONI, highlighting their leading role in national sports. The association not only trains champions but also offers introductory ice skating courses and organizes the Spring Cup, the most important international synchronized ice skating competition in Italy. Since 1993, this event has attracted teams from around the world and is recognized by the International Skating Union. AI in Sports to Improve Request Management The growing interest in synchronized skating and the success of the Hot Shivers have led to an exponential increase in information requests on the association’s website. To address these needs, Precision Skating Milano decided to adopt artificial intelligence by implementing an AI agent for managing communications. Benefits of AI Technology for Sports Organizations Sports organizations and non-profits often face challenges such as managing... --- ### Customer Experience AI Agents Webinar > Customer experience AI agents are changing processes, interactions and people culture inside organizations - Published: 2025-01-16 - Modified: 2025-01-28 - URL: https://athics.ai/en/2025/01/16/customer-experience-ai-agents/ - Categorie: Artificial Intelligence - Tags: English - : pll_67891abaca2d5 - Articolo Folders: webinar A new Athics webinar dedicated to the customer experience AI agents transformation process. Thursday 30 January at 12:00 live streaming on Linkedin Together with Letizia Olivari, Director of the CMI - Customer Management Insights magazine, and Luigi Marzorati, Director of Information Systems of Vega Carburanti we will explore how artificial intelligence is transforming the interaction between companies and their customers between new challenges and opportunities, we will investigate the importance of the human element and organizational culture and we will delve into the use case of the AI agent integrated in Vega Carburanti's customer service. Join us here What customer experience AI agents can do? The customer experience is experiencing an epochal transformation thanks to the evolution of artificial intelligence. Tools like customer experience AI agents are reshaping the standards of customer service, giving companies the ability to anticipate user needs, solve problems in real time and provide personalized experiences at scale. How AI is revolutionizing customer expectations The adoption of technologies such as customer experience AI agents is reshaping the way companies interact with their customers and customer expectations. Traditionally, customer service has been based on reactive models: customers reported problems, waited for responses, and often navigated frustrating inefficiencies, such as long waits or repeated information. Today's customers expect immediate responses and tailored interactions. For example, AI customer experience agents can anticipate user needs, solve problems in real time, and deliver highly personalized experiences. Vega Carburanti's customer experience AI agent Vega Carburanti's use of Conversational AI represents a concrete... --- ### Humanitas Research Hospital has integrated Athics' HR Onboarding Chatbot > Humanitas Research Hospital has chosen Athics to develop its HR onboarding chatbot to support new hires' onboarding process. - Published: 2024-12-13 - Modified: 2024-12-13 - URL: https://athics.ai/en/2024/12/13/hr-onboarding-chatbot/ - Categorie: News - Tags: English - : pll_675c440e88be4 - Articolo Folders: News Humanitas Research Hospital has chosen Athics to develop a HR Onboarding chatbot to improve efficiency and support new hires along the process of joining the company. Humanitas Research Hospital, an Internationally recognized University and Research Hospital, has chosen Crafter. ai to develop a HR onboarding chatbot to support new hires' onboarding process. The main goal is to streamline the HR process by optimizing the user experience of resources, on one hand, and by reducing administrative time and HR Team's effort, on the other. HR Onboarding chatbot to increase productivity The onboarding process of Humanitas Research Center is characterized by a high turnover and a constantly growing number of new personnel additions. The objective of the Humanitas HR team is to strengthen the staff onboarding process and guarantee an excellent user experience for new resources. The HR onboarding automation solution developed with Crafter. ai platform guides the new resources' onboarding process, by optimizing the productivity of the HR team and simplifying each step. Also, the chatbot's multilingual interaction capability facilitates the understanding and completion of the process by International employees. Download the use case Statements "With Crafter. ai I found a light and fast solution, which facilitated the customization of a complex process like ours. Thanks to Athics we have managed to significantly reduce the administrative effort related to the HR Onboarding process," underlines Luca Di Benedetto, HR Director Research Area, Humanitas Research Hospital |Humanitas University Paolo Massarani, CEO of Athics, also expressed satisfaction with this collaboration: "We are proud to support Humanitas, an International excellence in the field of medical research and education. At Athics we aim to put innovation at the service of people and this project demonstrates the... --- ### AI Journalism > AI Journalism is a new way of producing news with AI, transforming the journalist's role amid risks and opportunities. - Published: 2024-12-06 - Modified: 2024-12-06 - URL: https://athics.ai/en/2024/12/06/ai-journalism/ - Categorie: News - Tags: English - : pll_6751bddd6fc77 - Articolo Folders: webinar AI Journalism is a new way of producing news. But how is the journalist's role evolving in the era of generative AI? We’ll discuss it in our webinar "AI in the Newsroom." AI Journalism, or journalism supported by artificial intelligence, is an innovative approach to the creation, management, and distribution of news that integrates AI tools and technologies to assist journalists in various stages of their work. In a nutshell, AI Journalism represents a blend of automation and human creativity, with the potential to revolutionize how news is produced and consumed, while demanding a strong commitment to ensuring ethics and quality in information dissemination. AI Journalism with Generative AI This fusion of automation and human creativity offers unprecedented opportunities but also raises ethical and practical challenges. Generative AI tools like ChatGPT, DALL-E, and Stable Diffusion have expanded the scope of journalism, enabling the creation of articles, summaries, transcriptions, and even images. However, their use has raised critical concerns about copyright, the spread of fake news, and public trust in the media. The risk of "fake news" in AI Journalism Fake news, in particular, represents one of the most significant challenges for journalism in the AI era. If not properly managed, AI tools can accelerate the creation and dissemination of false information, making it even harder to distinguish fact from fiction. This undermines public trust in the media and necessitates new solutions to verify sources and ensure generated content is accurate and responsible. Combating misinformation is an absolute priority for ethical and credible AI Journalism. To explore these topics further, Athics is hosting the webinar "AI in Redazione" on Thursday, December 12, at 12:00 PM, live on LinkedIn. Speakers: Andrea D’Ambrosio, Chief Editor... --- ### AI and Social Psychology in a new Athics' webinar > AI and social psychology together can contribute to understand customers' needs and personalize interactions - Published: 2024-11-19 - Modified: 2024-11-19 - URL: https://athics.ai/en/2024/11/19/ai-and-social-psychology/ - Categorie: News - Tags: English - : pll_673c81bdb49e3 What can AI and social psychology achieve together? If social psychology helps to understand people, their needs, and emotions, artificial intelligence can turn this understanding into practical tools to create more empathetic, personalized interactions with a positive impact. Together, both sciences can establish a new communication paradigm, improving relationships between companies and customers while promoting behavioral change in a more conscious and effective way. Social psychology, with its focus on the influence of contexts and group dynamics, combined with AI's ability to analyze vast amounts of data and adapt responses, has the potential to revolutionize the way we engage with our customers, creating interactions that are not only efficient but deeply resonant. The result? A “happy communication”: a form of interaction that goes beyond delivering a simple message to build meaningful relationships, foster genuine dialogue, and inspire lasting trust. AI and Social Psychology for a "happy communication" Happy communication doesn’t just deliver a message; it strives to build authentic and lasting connections. This is achieved by deeply understanding people’s needs, emotions, and motivations, and tailoring interactions in a personalized and respectful way. A truly "happy communication" is empathetic, interactive, and value-driven, laying the groundwork for meaningful relationships where customers feel genuinely heard and understood. Join us on Thursday, November 27, at 12:00 PM in a live-streamed webinar on LinkedIn to explore this fascinating topic. Our guest will be Professor Patrizia Catellani, Full Professor of Social Psychology at Università Cattolica of Milan, who will guide us in uncovering how the synergy... --- ### Why does your business need an AI ecommerce chatbot? > AI ecommerce chatbot is mandatory to revolutionize the online CX, making each phase of the shopping experience more personalized. - Published: 2024-11-06 - Modified: 2024-11-06 - URL: https://athics.ai/en/2024/11/06/why-does-your-business-need-an-ai-ecommerce-chatbot/ - Categorie: Artificial Intelligence, News - Tags: English - : pll_672b77fd860a8 - Articolo Folders: Ecommerce Integrating an AI ecommerce Chatbot is mandatory to revolutionize the online customer journey,, making each phase of the shopping experience more personalized, seamless, and interactive. In the past, customers had to navigate catalogs and options on their own, but today, thanks to advanced chatbots and virtual assistants powered by generative AI, they can receive tailored recommendations in real time, find immediate answers to specific questions, and obtain ongoing support through to purchase completion. An AI ecommerce chatbot can interpret each user’s unique preferences and behaviors, offering personalized recommendations and engaging in natural language, similar to a human assistant. Moreover, during and after the purchase, the AI continues to monitor and gather feedback, creating a deepening relationship and transforming the customer journey from a standardized path to a unique, dynamic experience for each customer. Amazon’s AI ecommerce Chatbot  E-commerce giant Amazon couldn’t pass up the challenge, introducing Rufus to its customers: an AI ecommerce chatbot designed to streamline the shopping experience and meet buyers' needs.   Rufus can answer complex questions, recommend specific products, compare items, and suggest gift ideas. This development aims to provide an experience akin to an in-store assistant, allowing users to directly ask the bot questions like, "What are the best trail running shoes? " or "Which games are suitable for five-year-olds on rainy days? " The real strength of Rufus lies in its use of generative artificial intelligence, capable of gathering and synthesizing information from Amazon and the web to provide personalized responses. This approach revolutionizes customer interaction, enabling... --- ### Artificial Intelligence in Retail > Artificial intelligence is transforming the retail and e-commerce sectors, revolutionizing the shopping experience and business strategies. - Published: 2024-10-29 - Modified: 2024-11-04 - URL: https://athics.ai/en/2024/10/29/artificial-intelligence-in-retail-2/ - Categorie: News - Tags: English - : pll_672106d67de08 - Articolo Folders: Retail In recent years, artificial intelligence in retail has dramatically transformed the experience of both consumers and businesses. This was the main focus of our recent webinar with Daniele Cazzani, retail expert and founder of newmarketingretail. com. Together, we explored how AI is influencing the shopping experience, customer expectations, and business strategies. Artificial Intelligence in Retail: a sure bet Daniele introduced the concepts of VUCA (Volatile, Uncertain, Complex, and Ambiguous) and BANI (Brittle, Anxious, Non-linear, and Incomprehensible), emphasizing how these terms aptly describe the challenges and uncertainty that the retail sector is currently facing. The shift towards digitalization, accelerated by the pandemic, and changing consumer behavior are among the factors deeply impacting this sector. Today’s customers expect a seamless, frictionless experience like they get with e-commerce, even in physical stores, pushing many companies to revise their strategies. Generative AI revolution In Accenture's report "Retail Reinvented: Unleashing the Power of Generative AI", 75% of retail managers consider generative AI essential for business growth. This awareness shows that it’s no longer a question of “if” to implement AI but of defining goals and understanding how AI can actually contribute to achieving them. As Daniele explained, AI can support customer service by improving efficiency, providing targeted, personalized suggestions, and enhancing user satisfaction in real time. AI as a Shopping Influencer One tangible example of how artificial intelligence in retail is revolutionizing the shopping experience comes from Google, which has developed a natural language chatbot capable of suggesting dinner menus and responding flexibly to user requests. This... --- ### Athics among the Italian artificial intelligence Companies at CES 2024. > Athics selected among 50 Italian artificial intelligence companies to participate to CES Consumer Electronics Show 2024 - Published: 2024-10-29 - Modified: 2024-11-06 - URL: https://athics.ai/en/2024/10/29/italian-artificial-intelligence-companies-at-ces-2024/ - Categorie: News - Tags: English - : pll_670d138fd452b - Articolo Folders: CES Las Vegas Athics tra le 50 aziende di intelligenza artificiale selezionate per CES 2024 Athics is among the 50 Italian artificial intelligence Companies, selected for participation in the CES - Consumer Electronics Show 2024. The delegation of Italian start-ups, led by Ice - Agency for the promotion abroad and the internationalization of Italian companies in collaboration with Area Science Park, a national research body supervised by the Ministry of University and Research of Trieste. The delegation was welcomed to the inside Eureka Park, in a dedicated 600 square meter exhibition area. The Consumer Electronics Show is held yearly in Las Vegas and it the world's most powerful technology event bringing together technology brands and the community of innovators. The Consumer Electronics Show represents an important showcase for manufacturing companies, hardware developers and suppliers, content providers and consumer technology distribution systems, operating in different technology categories, including artificial intelligence companies. Artificial intelligence Companies at CES 2024 The Italian startups selected to attend the event operate in different segments of the AI ​​market: from wearable technology to virtual and augmented reality to sustainability, from smart home to new mobility, from agrifood to health. Among the artificial intelligence Companies, Athics participated in the event as an exhibitor inside the ITA Pavilion – Italian Trade Agency at Venetian Expo, Hall G — 62201 — Eureka Park: the Consumer Electronics Show startup arena that offers a unique opportunity to launch new innovative products and services on the International market. CES as an opportunity for positioning artificial intelligence Companies “CES serves as a hub for innovation and a marketplace for... --- ### Athics among the 6 Italian Artificial Intelligence Startups Awarded at the "TIM AI Challenge" > Athics is among the Italian artificial intelligence startups awarded at the “TIM AI Challenge,” an initiative promoted by TIM Open Innovation - Published: 2024-10-14 - Modified: 2024-11-04 - URL: https://athics.ai/en/2024/10/14/athics-among-the-6-italian-artificial-intelligence-startups-awarded-at-the-tim-ai-challenge/ - Categorie: News - Tags: English - : pll_670ce8de4c13a - Articolo Folders: Premi Athics is among the 6 Italian artificial intelligence startups awarded at the “TIM AI Challenge,” an initiative promoted by TIM Open Innovation that involved over 160 startups, scale-ups, and innovative companies. This event, organized with the support of EIT Digital, Intesa Sanpaolo Innovation Center, the Startup Thinking Observatory of the Politecnico di Milano, and Impresapiens – Sapienza University of Rome, aimed to enhance the landscape of artificial intelligence solutions and foster new synergies between businesses. The initiative serves as a turning point for the offering of AI services, benefiting both the public and private sectors. The awarding of the Italian artificial intelligence startups Among the Italian artificial intelligence startups that stood out, Athics obtained the prestigious recognition from the Startup Thinking Observatory of the Polytechnic University of Milan for the social value of its conversational AI solution. Athics technology allows the creation of virtual assistants capable of adapting the communication to the psychometric profile of users, placing a strong emphasis on issues such as social sustainability. In particular, Athics was awarded for its commitment to Diversity, Equity & Inclusion (DEI), demonstrating a strong focus on reducing the gender gap and promoting equal opportunities. The study “Artificial Intelligence in Italy” The event also saw the presentation of the study "Artificial Intelligence in Italy", carried out by the TIM Study Center in collaboration with the Intesa Sanpaolo Innovation Center. Some highlights from the report include: a 37% growth in the artificial intelligence market in Italy, which will reach a total value of... ---