In the Italian digital transformation landscape, artificial intelligence projects currently represent one of the most powerful strategic levers for business growth. But there’s often a significant gap between experimentation and actual business impact.
To bridge this gap, Athics announces a strategic partnership with DWIT (Deal With IT), the IT Business Line of eGlue SRL.
The goal is clear: to transform artificial intelligence projects from technological promises to operational drivers of digital execution.
Why Artificial Intelligence Projects Fail Today (and How to Avoid It)
Many companies launch Artificial Intelligence projects with high expectations, but encounter recurring obstacles:
- Difficulty integrating with existing systems
- Lack of technical governance
- Poor measurability of results
- Misalignment between IT and business
- Cognitive Science and Advanced AI
- Structured System Integration
- Executive Accountability for Results
The collaboration between Athics and DWIT was born precisely to respond to this need.
Bringing cognitive science to the heart of business
“We chose DWIT as a strategic partner because we share a common goal: not simply providing technology, but building solutions that “think” and build alongside us. We believe that the combination of cognitive expertise and robust system integration capabilities is key to transforming AI from a technological promise to a strategic business lever”.
Paolo Massarani, CEO Athics
The integration of cognitive skills and system integration capabilities allows for the implementation of truly scalable, secure, and integrated AI projects within the corporate IT ecosystem.
DWIT stands out for its operating model that combines:
- Strategic IT Consulting
- Cloud Infrastructure & Data Protection
- Platform-Based System Integration
- End-to-end Governance and Accountability
In short, not just advisory, but concrete execution.
“The integration of Athics’ expertise in Conversational AI and Predictive AI allows us to accelerate modernization and automation projects with tangible impacts: advanced customer care, improved commercial performance, and greater internal efficiency. Dealing with It means making clear decisions, executing them methodically, and ensuring continuity over time. This collaboration strengthens our ability to do so, offering customers scalable, secure, and truly transformative solutions.”
Silvio Totaro, Business Unit Director, DWIT
Who is DWIT: Consulting, Execution and Real Responsibility
DWIT stands out in the IT landscape as a unique partner combining strategic consulting and specialized execution. Their mission is to make IT intelligent and useful, guiding business decisions through data analytics and experience gained in complex environments such as banking, insurance, and manufacturing. Through an end-to-end execution model, DWIT goes beyond consulting to take responsibility for designing, integrating, and managing scalable digital solutions. From cloud infrastructure management to platform-based system integration, DWIT transforms ideas into executable projects, ensuring operational continuity and measurable results for every layer of the digital ecosystem.
AI platforms integrated into the DWIT model
Thanks to the partnership, companies can implement artificial intelligence projects based on two proprietary Athics technologies:
1. Conversational AI and Agentic AI No-Code for Artificial Intelligence Projects
Crafter.ai is a Conversational and Agentic AI platform that allows you to create advanced virtual assistants capable of:
- automating complex processes
- supporting internal operators
- optimizing customer care
- integrating with CRM, ERP, and corporate database systems
It uses advanced LLM and RAG (Retrieval-Augmented Generation) technology to ensure accurate, secure, and multilingual responses.
Within structured AI projects, Crafter.ai becomes an execution accelerator, not just a simple chatbot.
2. PortrAlt: Predictive AI
PortrAlt is the Predictive AI engine that analyzes users’ psychometric traits.
It allows you to:
- Adjust tone and communication strategy in real time
- Personalize digital experiences
- Improve engagement and conversions
In marketing-oriented AI projects e sales, questo approccio consente di superare la personalizzazione basata solo su dati demografici, introducendo una dimensione comportamentale avanzata.
The concrete results of Artificial Intelligence projects
The combination of cognitive technology and IT execution generates measurable impacts:
Advanced Customer Care
- Up to 70% cost optimization
- 24/7 automated management
- Reduced response times
Marketing & Sales
- 23% increase in digital conversion rate
- 19% increase in campaign redemption rate
Internal efficiency
- Up to 60% reduction in training costs
- Automated operator support
- Greater team autonomy
These numbers demonstrate how AI projects, if designed methodically and with governance, can directly impact EBITDA and operating performance.
A new paradigm: from Experimental AI to Executive AI
The real change is not technological, but cultural.
Today’s market demands:
- AI integrated into core processes
- Scalable and secure architectures
- Measurable KPIs
- Clear project ownership
The synergy between Athics and DWIT represents a replicable model for designing and implementing results-oriented AI projects.
No more isolated POCs, but intelligent digital ecosystems.
Conclusions: How to make Artificial Intelligence projects strategic
AI projects can no longer be isolated or experimental initiatives. They must become an integral part of Digital Execution.
The partnership between Athics and DWIT demonstrates that the combination of:
- cognitive science
- proprietary AI platforms
- structured system integration
- end-to-end governance
is the key to transforming AI into a true competitive advantage.
For companies looking to move from vision to implementation, the time to invest in concrete, scalable, and measurable AI projects is now.