How is AI in the food industry is applied ? Find out in the next Athics webinar through the success story of Tapporosso, the chatbot supporting customer care at Centrale del Latte di Torino.
If PwC data suggests the AI market in the food industry will reach $43.4 billion by 2028, the question many companies are asking is no longer “if” to invest, but “how” to do so successfully.
To address this need, Athics has organized an exclusive webinar dedicated to industry professionals:
Wednesday January 28th 2026 at 15:00
Live Streaming on Linkedin Athics
Together with Pierluigi Sandonnini, journalist and Senior Web Editor at Nextwork360, we’ll not only discuss trends but also delve into real-world strategies, demonstrating how AI in the food industry is already generating tangible value for Italian excellence. Afterwards, Amalia Lumia, Marketing Manager at Centrale del Latte, and Ilaria Mainella, Marketing Specialist at Centrale del Latte, will present the use case of the Tapporosso chatbot, developed for Centrale del Latte di Torino using the Crafter.ai platform.
Intoduction to the AI in the Food Industry
According to a recent PwC survey, the market for AI applied to the food industry is expected to quintuple in value in the coming years. From $8.2 billion in 2023, estimates predict a jump to $43.4 billion by 2028, with a compound annual growth rate (CAGR) of 39.5%.
North America currently leads the ranking, followed by Europe, but Italy is demonstrating surprising reactivity. In our country, 43% of food tech startups have already implemented AI and 37% use machine learning technologies, confirming that innovation is key to maintaining the competitiveness of a sector that accounts for 2.6% of the national GDP.
How AI improves customer experience
AI in food and beverage is redefining the direct relationship with consumers. In an increasingly competitive market, product quality is no longer enough: customers expect immediate responses, 24/7 support, and ongoing dialogue with their favorite brands.
Artificial intelligence allows F&B companies to transform customer service from a simple cost center into a powerful loyalty driver. Automating responses to promotions, ingredients, or loyalty programs doesn’t “cold” the relationship, but rather makes it more efficient and relevant, anticipating user needs. It is precisely within this context of customer experience innovation that the use case we will present during the event fits perfectly.
AI in the Food Industry: Centrale del Latte di Torino Success Story
During the webinar, we will analyze in detail how Centrale del Latte di Torino implemented a solution of AI in the food industry to solve a common challenge for many businesses: managing the growing volume of repetitive requests for promotions, loyalty programs, and events, which risked overloading traditional channels like telephone and email.
Tapporosso: AI that supports customers
Tapporosso is a chatbot built using Athics’ Crafter.ai platform. This project perfectly demonstrates how AI in the food industry can combine efficiency and customer satisfaction, bringing results in terms of:
- Self Care Automation: The virtual assistant makes it easier for consumers to find information in self-care mode.
- Resource Optimization: Automatic management of frequently asked questions allows you to guarantee 24/7 assistance to your customers and optimize customer service management,
- Analytics : Access to conversation data allows the marketing team to identify frequent requests and understand consumer feedback and needs.
Join the Live Webinar
Register to join the Webinar about AI in the Food Industry