Blog
Insights, use cases and news on artificial intelligence applied to business. We explore how AI agents, chatbots and automation are reshaping customer experience, HR, retail and security, with concrete examples and dedicated webinars. A practical guide to where AI delivers real value for your business.

Conversational AI in customer service: less friction, more value
Conversational AI in customer service: use cases, Gartner data and the Claxon.ai voice agent for automotive from the Athics webinar with Add Value and Adawen.

AI Digital Evolution: the future of business driven by data
Athics and DWIT explain how to implement an AI Digital Evolution strategy supported by Conversational AI: data, people and technology as growth drivers.

AI projects into digital execution: Athics–DWIT
The partnership between Athics and DWIT combines cognitive science and system integration to turn Artificial Intelligence projects into digital execution.

AI in the Food Industry: a new webinar Athics
A new Athics webinar explores the impact of AI in the food industry and presents the use case of Centrale del Latte di Torino.

AI for publishing: from information to education
AI for publishing is transforming information and training: discover CMI's Librarian Chatbot use case in the next Athics webinar, live streaming on LinkedIn.

From prompt engineering to context engineering
The difference between prompt engineering and context engineering lies in the ethical responsibility of the actor involved.

AI Act Webinar, Privacy and Digital Future
The Data Protection Officer is the focus of the AI Act Webinar on Privacy and Digital Future: risks, compliance and the DPO role, live on Athics LinkedIn.

AI for IT Help Desk: the Bestway case study
Learn how the Crafter.ai Conversational AI platform improved Bestway's IT Help Desk, automating password resets and first-level tickets, in the Athics webinar.

AI for the We Economy and Generation Z | Webinar
A new webinar on artificial intelligence to explore how AI can help generate shared value between generations in companies.

Ethics and Artificial Intelligence in the next Athics webinar
A new Athics webinar dedicated to deepen the relationship between ethics and artificial intelligence with Prof. Luca Mari.

Artificial Intelligence in Tourism
How artificial intelligence in tourism is changing the way industry operators work and the user experience of travelers.

Artificial intelligence and security: the LLM challenges
Artificial Intelligence and Security: the risks of generative AI and methodologies to ensure control and reliability in the Company.

Artificial Intelligence for HR in a new Athics webinar
AI adoption for HR is growing. We explore the challenges and opportunities in this Athics webinar about artificial intelligence for HR.

Partnership Athics and Rekordata
We are pleased to announce a new partnership Athics and Rekordata, a company of the R-Store Group specialized in innovation.

Personality analysis with AI: how it works
Monday 24 March 2025 at 5pm in live streaming on Linkedin we will talk about personality analysis with AI in a new Athics webinar
What we write about
The Athics blog covers artificial intelligence applied to business with a practical angle: real-world use cases of chatbots and AI agents, recaps of our webinars, partnerships and news about the Crafter.ai and Portrait platforms. Articles touch on the topics that matter most to companies today: customer experience, human resources, data security, AI ethics and regulations such as the AI Act.
If a topic hits close to home, explore our artificial intelligence solutions by industry and business function, or subscribe to the newsletter to receive new articles and webinar invitations straight to your inbox.
Athics is the Italian company behind Crafter.ai, the platform for building conversational agents and AI chatbots without writing code. That is why the blog combines the perspective of the people who design the technology with that of those who apply it every day in client projects: articles grow out of real questions gathered in the field, with the goal of helping businesses navigate the tools, costs and benefits of artificial intelligence.