AI in Sports: The Example of Precision Skating Milano
Precision Skating Milano is an Amateur Sports Association recognized by the Italian National Olympic Committee (CONI) and the Italian Ice Sports Federation (FISG). Founded in 1990, it was the first synchronized ice skating school in Italy, thanks to the precision skating technique introduced by Andrea Gilardi, a historic coach and choreographer of the Hot Shivers. This award-winning team represents the pinnacle of synchronized skating in Italy.
Achievements and Recognitions
The Hot Shivers boast an impressive record: 29 Italian titles in the Senior category and 25 in the Junior category. They regularly represent Italy at the World Championships and participate in high-level international competitions. In 2017 and 2018, they received the Bronze Medal for Athletic Value from CONI, highlighting their leading role in national sports.
The association not only trains champions but also offers introductory ice skating courses and organizes the Spring Cup, the most important international synchronized ice skating competition in Italy. Since 1993, this event has attracted teams from around the world and is recognized by the International Skating Union.
AI in Sports to Improve Request Management
The growing interest in synchronized skating and the success of the Hot Shivers have led to an exponential increase in information requests on the association’s website. To address these needs, Precision Skating Milano decided to adopt artificial intelligence by implementing an AI agent for managing communications.
Benefits of AI Technology for Sports Organizations
Sports organizations and non-profits often face challenges such as managing limited resources, communicating with members, and optimizing administrative processes. Conversational AI solutions, like those offered by Crafter.ai, provide valuable support to improve operational efficiency. This technology allows organizations with limited budgets to access the benefits of artificial intelligence.
How Precision Skating Milano’s AI Agent Works
Thanks to the Crafter.ai platform, the association developed an AI agent that:
Provides real-time answers to questions about courses, schedules, locations, and costs, reducing the workload of the marketing team;
Collects registrations by digitizing the enrollment process;
Communicates in multiple languages to support international users.
The technology relies on Large Language Models and Retrieval Augmented Generation (RAG), enabling the generation of accurate responses using documents uploaded directly by staff, such as club regulations and informational guides. This solution, simple to manage and quick to implement, has transformed the way the association interacts with its users.
Testimonials and Results
“With the Crafter.ai AI agent, we have achieved a milestone in communicating our activities. Now we can answer any question in seconds and welcome new members in a simple and innovative way. The tool is quick to implement and manageable independently. Moreover, the solution does not burden our budget, which, as an association, we must always manage carefully”.
Annalisa Fanni, Presidente di Precision Skating Milano.
“Even small sports organizations can benefit from the latest innovations in AI. Our platform is designed to provide effective solutions with limited investments, fostering the development of organizations that are fundamental to education and sports growth”.
Paolo Massarani, AD Athics
In summary
The implementation of AI in sports is revolutionizing how associations like Precision Skating Milano manage communication and optimize internal processes. Thanks to technologies like Crafter.ai, even organizations with limited resources can enhance their users’ experience, solidifying their role in the national and international sports landscape.