Emapi, the Mutual Assistance Organization for Italian Professionals, chooses Athics to transform the digital experience of professionals registered with the organization, with the introduction of Browser Navigation AI agent to support and optimize the navigation path on the organization’s website.
Ema is the Browser navigation AI agent to support Emapi’s members
Ema is Emapi’s Browser navigation AI agent, designed to facilitate navigation and access to information on the Emapi website.
Emapi, a non-profit association and Health Fund recognized by the Ministry of Health, has been offering supplementary health services and assistance treatments to an audience of 1,300,000 professionals since 2007. With approximately 5,000 requests managed each year through traditional channels such as telephone and email, Emapi has decided to enhance the digital experience of its members with the integration of a browser navigation AI agent.
Thanks to the technology developed by Athics, Ema acts as a virtual assistant capable of guiding users in the search for information quickly and intuitively, ensuring a smooth and effective interaction. Through direct questions and selection menus, professionals can precisely identify the answers they need, reducing waiting times and lightening the load on traditional assistance channels.
A multi-channel digitalization journey
The Browser navigation AI agent represents a first step in Emapi’s digitalization journey, which aims to ensure increasingly efficient access to its services through innovative tools.
The AI agent is part of the digitalization and access path to Emapi services, which in addition to the chatbot, includes:
- Advanced web channels, which allow direct access to services;
- SPID for secure authentication;
- Mobile applications for flexible practice management.
“The chatbot with its autonomy and intuitiveness has been a useful tool to help navigate the Emapi website. The platform is constantly evolving and is truly usable and easy to use”, say the management of Emapi.
Benefits for subscribers of the Browser Navigation AI Agent
Ema has already demonstrated its value in optimizing self-care automation, allowing Emapi members to independently find the information they need, without necessarily having to resort to human support. This translates into a smoother and more satisfying user experience, with a reduction in waiting times and immediate access to services. Furthermore, multi-touchpoint integration allows Ema to interact with users through different channels, ensuring operational continuity and greater accessibility. The adoption of this technology marks an important step forward for Emapi in its digital innovation journey, with the aim of offering increasingly efficient, personalized and professional-oriented services.
The integration of Ema into the Emapi digital system not only improves the user experience, but also allows:
- Lighten the load on traditional support channels;
- Optimize requests management;
- Offer 24/7 self-service support.
A future of innovation
“We are proud to partner with Emapi to offer a solution that simplifies access to information and improves the user experience for over a million professionals.”, said Paolo Massarani, CEO of Athics.